Business analytics with visualisation

Welcome

In a business landscape shaped by data abundance, customer expectations, and competitive pressure, the ability to translate raw information into clear, actionable insight has become a defining capability of modern organizations. Business Analytics with Visualisation equips you to move beyond intuition-based decisions and apply structured analytical thinking to the complex challenges leaders face every day.

This book walks through the full analytics journey — from the foundations of business analytics and data strategy, through data collection, preparation, and exploratory analysis, to the principles of effective visualization design. It then dives deep into industry-standard platforms — Tableau, Power BI, and Excel — and shows how analytical findings can be turned into compelling visual stories that resonate with executives and operational teams alike. Functional and industry-specific applications across marketing, finance, operations, HR, retail, healthcare, manufacturing, and technology bring each concept to life.

Whether you are a student preparing for a career in analytics, a manager looking to make sharper data-driven decisions, or a professional building comprehensive business intelligence solutions, this book offers the conceptual grounding, the tool proficiency, and the storytelling skills needed to drive understanding and action through data.

About the Authors

Photo of Vijayakumar P

Vijayakumar P is an accomplished educator and data professional with over eight years of teaching and research experience in business analytics, data science, and HR analytics. He is a UGC Junior Research Fellow (JRF) and has qualified the UGC NET and SET in Management multiple times, reflecting his strong academic foundation.

Proficient in Python, R, STATA, SPSS, AMOS, PLS-SEM, Tableau, Power BI, Google Looker Studio, GitHub, and Excel, he has guided students and professionals in transforming data into actionable insights. His teaching spans business analytics using R and Python, HR metrics and dashboards, business forecasting, and business research methods, and he has also developed interactive eBooks to enhance hands-on learning.

Microsoft Certified Power BI Data Analyst Associate — Vijayakumar P

Tableau Business Intelligence Analyst — Vijayakumar P

HR Analytics — IIM Kozhikode — Vijayakumar P

Photo of Rani C

Rani C is a dynamic educator and analytics-driven HR Business Intelligence professional, passionate about transforming organizations and empowering people through innovative practices and evidence-based insights. With deep expertise spanning human resource management, training and development, compensation management, leadership, business law, HR analytics, and data visualization, she bridges the gap between classic management functions and modern business intelligence techniques. She has qualified the UGC NET in Management, reflecting her strong academic foundation.

Known for her mastery of Python, R, SPSS, Tableau, Power BI, and Excel, Dr. Rani crafts compelling analyses and translates complex workforce data into clear, actionable strategies for growth and performance. Her unique combination of practical HR knowledge and advanced data skills makes her a sought-after mentor, collaborator, and thought leader in both academic and industry circles.

Microsoft Certified Power BI Data Analyst Associate — Rani C

Tableau Business Intelligence Analyst — Rani C

References

  • Storytelling with Data: A Data Visualization Guide for Business Professionals. Knaflic, C. N. (2015). Wiley.
  • The Visual Display of Quantitative Information. Tufte, E. R. (2001). (2nd ed.). Graphics Press.
  • The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. Wexler, S., Shaffer, J., & Cotgreave, A. (2017). Wiley.
  • Naked Statistics: Stripping the Dread from the Data. Wheelan, C. (2013). W. W. Norton & Company.
  • Now You See It: Simple Visualization Techniques for Quantitative Analysis. Few, S. (2009). Analytics Press.
  • Data Smart: Using Data Science to Transform Information into Insight. Foreman, J. W. (2013). Wiley.

Text Books

  • Business Analytics: Data Analysis & Decision Making. Albright, S. C., & Winston, W. L. (2019). Cengage Learning.
  • Competing on Analytics: The New Science of Winning. Davenport, T. H., & Harris, J. G. Harvard Business Review Press.
  • Data Science for Business. Provost, F., & Fawcett, T. O’Reilly Media.
  • The Analytics Revolution: How to Improve Your Business by Making Analytics Operational. Franks, B. Wiley.
  • Information Dashboard Design: Displaying Data for At-a-Glance Monitoring. Few, S. Analytics Press.