Syllabus

The complete module-and-topic map of Business Analytics with Visualisation — from analytics foundations and data strategy, through data analysis and visualisation design, to tool mastery and visual storytelling. Click any module to open its overview, or jump straight to a numbered topic.

Five-Module Journey · 58 Topics

IBusiness Analytics Foundations and Frameworks10 topics

Introduction to Business Analytics

1Introduction to Business Analytics: Descriptive, Predictive, and Prescriptive 2Analytics Maturity Model and Organizational Readiness 3Data-Driven vs. Intuition-Based Decision Making 4Analytics Project Lifecycle: CRISP-DM Methodology

Data Foundations and Quality

5Data Types: Structured, Unstructured, Internal, and External 6Data Quality Assessment 7Ethics in Analytics: Privacy, Bias, and Responsible Use

Strategy and Performance Measurement

8Building a Data Strategy: Governance, Architecture, and Culture 9Key Performance Indicators and Business Metrics Framework 10ROI Calculations for Analytics Initiatives

IIVisualization Design for Business Audiences9 topics

Visualization Foundations

11Principles of Effective Data Visualization 12Visual Perception and Information Processing 13Chart Types and Their Use Cases

Design Elements

14Color Theory and Accessibility in Visualizations 15Typography and Layout Design 16Interactive vs. Static Visualizations

Dashboard Design and Common Pitfalls

17Dashboard Design Principles and Best Practices 18Avoiding Common Visualization Mistakes 19Cultural Considerations in Global Business Visualization

IIIData Analysis for Strategic Insights10 topics

Data Collection and Sources

20Data Collection Methods: Surveys, Web Scraping, APIs, and Databases 21Primary vs. Secondary Data Sources

Data Preparation and Integration

22Data Cleaning Techniques 23Data Transformation: Normalization, Standardization, and Aggregation 24Data Integration Challenges and Solutions 25Introduction to Data Warehousing and Data Lakes

Exploratory Data Analysis

26Exploratory Data Analysis Techniques and Workflows 27Statistical Profiling and Pattern Recognition 28Correlation Analysis and Relationship Identification 29Time Series Data and Seasonality Detection

IVTableau, Power BI, and Excel Mastery18 topics

Tableau Proficiency

30Tableau Proficiency and Data Connections 31Calculated Fields and Parameters in Tableau 32Advanced Tableau Charts and Custom Visualizations 33Interactive Tableau Dashboards with Filters and Actions 34Tableau Server and Sharing Strategies

Power BI Integration

35Power Query for Data Transformation 36DAX (Data Analysis Expressions) Fundamentals 37Power BI Measures and Calculated Columns 38Power BI Service and Collaboration Features 39Power BI Integration with Microsoft Ecosystem

Advanced Excel Analytics

40Power Pivot and Excel Data Modeling 41Advanced Excel Charting and Conditional Formatting 42What-If Analysis and Scenario Modeling 43Macro Basics for Excel Automation

Business Intelligence Architecture

44ETL Processes and Data Pipelines 45Data Warehousing Concepts for BI 46Real-Time Analytics and Streaming Data 47Mobile BI and Responsive Design

VVisual Storytelling and Industry Applications11 topics

Storytelling and Functional Analytics

48Storytelling with Data: Narrative Structure and Flow 49Marketing Analytics: Segmentation, Campaigns, and Attribution 50Financial Analytics: Risk, Fraud, and Performance

Operations, HR, and Sales Analytics

51Operations Analytics: Supply Chain and Forecasting 52HR Analytics: Talent, Retention, and Performance 53Sales Analytics: Pipeline, Territory, and Pricing

Industry-Specific Applications

54Retail Analytics: Customer Journey and Inventory 55Healthcare Analytics: Patient Outcomes and Operations 56Financial Services Analytics: Credit Risk and Compliance 57Manufacturing Analytics: Predictive Maintenance and Quality 58Technology Analytics: User Behavior and A/B Testing