I : Business Analytics Foundations and Frameworks

Introduction to Business Analytics

  1. Introduction to Business Analytics: Descriptive, Predictive, and Prescriptive
  2. Analytics Maturity Model and Organizational Readiness
  3. Data-Driven vs. Intuition-Based Decision Making
  4. Analytics Project Lifecycle: CRISP-DM Methodology

Data Foundations and Quality

  1. Data Types: Structured, Unstructured, Internal, and External
  2. Data Quality Assessment
  3. Ethics in Analytics: Privacy, Bias, and Responsible Use

Strategy and Performance Measurement

  1. Building a Data Strategy: Governance, Architecture, and Culture
  2. Key Performance Indicators and Business Metrics Framework
  3. ROI Calculations for Analytics Initiatives